In 2016 I left the advertising world to co-found the mission driven food and tech company, TuckrBox. TuckrBox, the first farm-to-lunchbox meal delivery for kids, and was founded with one mission, to create a healthier generation through food and technology.
In March of 2016 I was one of 16 designers chosen from a global applicant pool to participate in class 3 of Googles incubator program, called Google 30 Weeks. While there, I learned from top tech moguls how to rapidly ideate, validate and iterate — and left a changed designer, with pitch deck and product exploding with potential. In May of 2016 I won the New York App Idea Awards for TuckrBox at General Assembly, affording the company $70k in app design and development. TuckrBox is launching in September of 2017 in New York City.
I am currently an active community member of Food and Tech Connect, Camp Campbell, Lesbians Who Tech, AIGA NY, The Art Directors Club, Foodstand and Slow Food NYC.
Sakara Life is an organic meal delivery service that brings fresh, delicious, nutritionally-designed meals straight to your home or office.
In June of 2015 this responsive site design launch and was featured in Vogue Magazine.
Challenges included user friendly UI/UX, mobile friendly design, and highlighting products by using bold photography & typography throughout.
The following are 3 proposed approaches to Banana Boat's 2016 social media strategy. The work was done on a team of 5 with myself as Art Director/designer a couple of copy writers, a presentation designer and creative director.
2015 Eli Zabar e-commerce responsive site design.
The complete rebranding and structuring of one of NYC's largest historic grocers.
Packing design and art direction freelance client - 2016
Project Center 2014
Art Director, UX/UI
In 2013 The Home Depot sought out new ways to inspire their target consumers to get to work on seasonal DIY projects
Promote project execution by creating a robust, educational, fully interactive DIY channel where viewers can watch project how-tos from specialists, browse project galleries, take quizzes, request coupon offers and even play project-related games
To receive supply lists on-the-go, viewers text in for mobile project guides
In 2013 AXE Hair (Unilever) approached our team to captivate the young male audience where they were already interacting, on X-box consoles.
The challenge: to educate and motivate a group of adolescent men to start a grooming regimen. The execution: create the digital mancave New York style barber shop, and the AXE Hair barber shop was born.
Entering through interactive video banner ads on their home screen, users entered the world of AXE, where they were "schooled" on how to obtain the ultimate style and swag by browsing 360 styling photos, watching styling videos from 3 of New York City's best barbers, & playing games for a chance to win a trip to NYC.
The challenge was to create a brochure that could function both digitally and in print for prospective tenants. The brochure had to instantly capture interest while highlighting the buildings location, amenities, full redevelopment and modernization, which make 330 Madison Avenue one of the most desired corporate addresses in the city.
Xbox, DirecTV - Interactive TV Design
Agencies: Brightline, Edelman
Axe Hair partnered with comedic talent to creative a fun and engaging show around what women are really thinking and to encourage men to up their sexy factor by styling their hair with Axe. The content lived in the form of videos, games and free downloads on Xbox, DirecTV and iAD for iPhone.